If you are planning to go online, you have probably heard two terms used a lot: landing page and website. They sound similar, but they do different jobs. Choosing the right one can save you money and bring better results, especially if you are about to run ads.
What is a landing page?
A landing page is a single page with one clear goal. It might be to collect leads, sell one product, register people for an event or get visitors to message you on WhatsApp. There is no menu to wander off into. Everything on the page, from the headline to the testimonials, pushes the visitor towards one action.
What is a website?
A website is a collection of pages that represents your whole business. It usually includes a home page, about page, services, a blog and contact details. People use it to learn about you, compare your services and decide whether to trust you.
The key differences
- Goal: a landing page has one goal; a website supports many.
- Navigation: a landing page has little or none; a website has a full menu.
- Best traffic: a landing page suits paid ads and campaigns; a website suits Google search, referrals and people who already know you.
- Speed and cost: a landing page is faster and cheaper to build.
When a landing page makes sense
- You are running Facebook or Instagram ads and want the best possible conversion rate.
- You are launching a product, course or event with a deadline.
- You want to test a new offer before investing in a full website.
- You need something live quickly, often within a week.
When you need a full website
- You want to show up on Google when people search for your services.
- You offer several services and need a page for each.
- You want to build trust with an about page, portfolio and reviews.
- You plan to publish articles and grow traffic over time.
The best approach: use both
Many growing businesses have a main website for credibility and search, then create landing pages for each campaign. For example, a real estate company might keep its main website for all its projects, then run ads to a dedicated landing page for one estate with a single enquiry form.
How much does each cost?
At Brand Mode, a landing page starts from ₦150,000 and a 5-page business website from ₦300,000. You can compare everything that is included on our pricing page, or read the full website cost guide for Nigeria.
Not sure which one you need?
Tell us what you sell and how you plan to get customers, and we will recommend the right starting point. See the websites we build or book a free consultation.